Datawave CDP implementation completed for Zavidovo

Datawave, a company specializing in MarTech software development, has completed the implementation of its system for the Zavidovo resort complex, part of Vasta Discovery.

Andrey Bushnin, co-founder and CEO of Datawave, said: “We thank the Zavidovo team for their trust and cooperation and wish them every success in reaching new heights in the industry.”

Datawave CDP is a high-tech tool for boosting sales and service efficiency. The platform aggregates and analyzes various types of customer data from multiple sources and uses it to build a single customer profile. This profile is used for segmentation and analytics, for launching personalized marketing campaigns and for measuring their effectiveness. The platform can also be a useful tool for businesses that maintain multiple sales channels and an extensive communications network at the same time, serving as a single control center and a hub for collecting statistics and monitoring customer service quality.