Datawave CDP platform added to the Russian Software Registry

Andrey Bushnin, co-founder and CEO of Datawave, emphasized that the inclusion of Datawave products in the Unified Registry of Russian Computer Programs and Databases enables the country's government agencies and state corporations to use these solutions to implement the import substitution policy in information technology.

Datawave CDP is a high-tech tool for boosting sales and service efficiency. The platform aggregates and analyzes various types of customer data from multiple sources and uses it to build a single customer profile. This profile is used for segmentation and analytics, for launching personalized marketing campaigns and for measuring their effectiveness. The platform can also be a useful tool for businesses that maintain multiple sales channels and an extensive communications network at the same time, serving as a single control center and a hub for collecting statistics and monitoring customer service quality.