Datawave CDP platform receives IT company status

Datawave, the Russian developer of the Datawave CDP MarTech solution, announces that it has received IT company status. This status confirms the Datawave team's high level of expertise and professionalism in information technology.

The company continues to actively develop and expand its functionality, offering innovative solutions for marketing automation and customer data management.

Datawave CDP is a high-tech tool for boosting sales and service efficiency. The platform aggregates and analyzes various types of customer data from multiple sources and uses it to build a single customer profile. This profile is used for segmentation and analytics, for launching personalized marketing campaigns and for measuring their effectiveness. The platform can also be a useful tool for businesses that maintain multiple sales channels and an extensive communications network at the same time, serving as a single control center and a hub for collecting statistics and monitoring customer service quality.