Patients cannot always find out about available tests/services in time, while creating recommendations manually is not an option because the customer's need has to be met in the moment. Tests often need to be done in combination, but manual needs analysis takes a lot of resources, since the same actions often have to be repeated.
The following goals were set:
•Automate the analysis of patient needs
•Identify dynamic parameters for building offers
•Set up advertising campaigns across communication channels
