Customer data management services
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DATAWAVE industry solutions: Retail
A comprehensive solution from Datawave CDP
Showcase your store to your customers
From connecting every touchpoint to a single system to choosing the perfect product recommendations. Segmentation lets retailers deliver the most engaging customer experience.
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Our solutions
Showcase your store to your customers
Additional features
Single 360 profile
Segmentation
Recommendation system
Gamification
ML training and analytics system
Additional features
Case study: RETAIL

The company understands that price competition
is not the key factor, given the fairly high cost of acquiring new customers. To reach its goals, the company chose an approach built on cutting costs and personalized communication with each user, in order to balance the system while increasing profitability over the period:
•Personalized discounts and bonuses
•Product recommendations
•Promotional offer recommendations

Client: Hypermarket chain
Main objective:
- Personalized discounts and bonuses
- Product recommendations
- Promotional offer recommendations
How Datawave solved it
  • Recommendation system across interaction channels
  • End-to-end analytics across the entire product
  • Identifying user behavior patterns
  • Building a bonus system that issues rewards
Results:
  • Basket size in units increased by 8%
  • Basket value increased by 12%
  • User churn reduced by 20%
  • User behavior stability improved by 60%
Our clients and partners
clients
partners
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