Built on historical data, it provides vital context in the form of reports
and dashboards that help you understand what is happening.
Focuses on modeling the future behavior of entities and individuals to support optimal decision-making.
Analyzing data at the atomic level lets you uncover hidden dependencies
and patterns. It is used for ad-hoc investigations and to prepare for forecasting.
Data-driven recommendations that answer the question “What should we do?” The most effective level of analytics.
