DATAWAVE products: Content personalization
Unique content
for every user
Increase revenue with personalized content across your digital properties
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Datawave
Assistant
3 min ago

Anton P. came back to the website and showed renewed interest. Details

6
New sales
₽450,578.450
+0.0933%
Sales

₽11.347

/

₽23.892

Create a personalized journey for each customer
Increase purchase probability at every step
Additional features
Interest
TV and video, outdoor advertising, media advertising
Choice
RTB, offline promotions, contextual advertising
Purchase
Email, SMS, PUSH, recommendations
Recommendations
Loyalty program, lookalike, Similar AI
Repeat purchase
Messengers, chat bots
Additional features

Personalize your customer outreach

The system helps you create personalized content for each user based on:

01/ User interests

02/ Historical data

03/ Purchase probability

04/ Customer readiness to take the target action

By building a natural path to your products and services, you increase the likelihood of a purchase at every stage of the customer lifecycle.
Manage communications
Manage advertising
Manage banners, articles and products
Manage loyalty programs
Manage data and audience selections
Programmable chatbots
View all categories
Our clients and partners
More about the system

The content personalization system lets you create a variety of content collections in real time along the user journey, building a personalized path for each user.

Key metrics:

- Shorter time between orders / transactions

- Shorter time until the order is placed

- Larger order size

Related metrics:

- Higher order / transaction frequency

- Larger total order / transaction size

- Creating a positive brand experience

Analyze customer behavior
Find out how, what and when your customer wants to buy
End-to-end analytics across all channels
All data in one place
  • CRM systems
  • POS equipment
  • Website
  • Mobile app
  • Loyalty systems
  • Partners
  • Ad platforms
  • DMP providers
  • Databases and more
Predictive analytics
  • Predictive analytics
  • Popular products and rate plans
  • Best offer
  • Churn probability
  • Best communication channel
  • Best time to communicate
Content recommendation system
Helps you create the most relevant message
Generated date –
Selection method based on historical cohort tests
Generated discount amount
from a balance model of cohort behavior (finding the optimum)
Generated promo code
from the loyalty system and customer activity tracking
Generated limit amount
based on the cohort's weighted average and the user's deviation coefficient + 5% to encourage spending
Auto-selected headline –
Selection method based on historical cohort tests
Generated image
The image is generated from an image library, with selection based on historical data
More about our analytics module
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Get recommendations
Benefit from the knowledge we have gained as market leaders in CDP and omnichannel marketing automation.

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