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DATAWAVE industry solutions: Real estate
A comprehensive solution from Datawave CDP
Create a personalized offer for each client and shorten the time to close a deal
Use our platform's user scoring, in-depth analysis and client profile enrichment to quickly identify each client's needs and keep users engaged with your company.
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Our solutions
Create a personalized offer for each client and shorten the time to close a deal
Additional features
Segmentation
Survey system
Dynamic content
Needs identification system
Audience export to ad platforms
ML training and analytics system
Additional features
Case study: Real estate

This line of business is highly competitive, since the average number of property purchases per user is close to 1. Competition is also intensifying due to cuts to subsidized lending programs and the key rate hike.

With this in mind, the company set the following goals:
•Speeding up users' property purchases
•Attracting target clients and scoring them (assessing their readiness to buy)

Client: Property developer
Main objective:
- Attracting and scoring clients
- Speeding up sales
How Datawave solved it
  • Building a survey system
  • Adding dynamic content widgets to the website to shape the user journey
  • Identifying user behavior patterns
  • Identifying user audiences in ad and DMP systems (target clients)
  • Handing ready-to-buy clients over to the sales team
Results:
  • Higher sales volume +8%
  • Higher inflow of target users +70%
  • Time to first purchase reduced by 30%
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