DATAWAVE industry solutions: HoReCa
A comprehensive solution from Datawave CDP
Build a systematic approach to your guest base and make your restaurant's marketing more effective with data
The solution helps restaurants better understand guest behavior, build personalized communications and foster long-term loyalty, increasing the value of every guest and making marketing processes more manageable
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Key system modules:
Additional features
Loyalty program
Tiers, bonuses, promotions, promo codes
Single customer profile
Collecting guest information
Audience segmentation
Dividing customers into groups
Campaign Manager
Communication automation
Content personalization
Tailoring offers and the website to each segment
Analytics
Tracking marketing performance
Additional features

Loyalty program

Tools for setting up bonus mechanics, privilege tiers and personalized guest rewards based on each guest's activity and preferences

1 ⠀Setting up a tiered loyalty program

2 ⠀System for awarding bonuses and discounts

3 ⠀Managing promotions and special offers

4 ⠀Creating promo codes

5 ⠀Deposit and gift certificate system

LTV growth 📈

Single customer profile

Unifying guest data from all channels for a precise understanding of behavior and preferences

1 ⠀Collecting all guest orders and visits

2 ⠀Combining data from different sources

3 ⠀Recording communication channels

Precise audience insight 🎯

Segmentation

Automatically dividing guests into groups by behavior, visit frequency, purchases and interests to build precisely targeted communications

1 ⠀Creating granular segments in seconds

2 ⠀Flexible filtering by any data in the single customer profile

3 ⠀Real-time segment updates

Higher campaign conversion ⚡

Automation

Launching triggered messages and interaction chains at the right moment in the customer lifecycle, with no manual input from marketers

1 ⠀No-code builder for communication trigger chains

2 ⠀Omnichannel messaging via SMS, Email and Push

3 ⠀A/B testing and tagging

Less manual work for the marketing team 🤖

Personalization

Creating personalized offers and messages based on guest preferences and behavior

1 ⠀Creating personalized messages

2 ⠀Adapting website content (headlines, images, dishes)

3 ⠀No-code banner and page builder

Higher customer response 💬

Analytics

Tracking marketing campaign performance and customer behavior with built-in reporting tools

1 ⠀Monitoring the performance of each system module

2 ⠀One-click reporting

3 ⠀Custom dashboards with any data

Visibility into marketing performance 📊
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