The main objective is to increase product usage per customer, since most of the revenue comes from acquiring services for customers' micro-transactions and from credit service fees.
Accordingly, the company defined the following development priorities:
•Increasing customer spending
•Increasing the use of banking services
•Retaining users through an automated loyalty system
Personalize your customer outreach
The system helps you create personalized content for each user based on:
01/ User interests
02/ Historical data
03/ Purchase probability
04/ Customer readiness to take the target action
The content personalization system lets you create a variety of content collections in real time along the user journey, building a personalized path for each user.
- Shorter time between orders / transactions
- Shorter time until the order is placed
- Larger order size
- Higher order / transaction frequency
- Larger total order / transaction size
- Creating a positive brand experience
