Customer data management services
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DATAWAVE industry solutions: FMCG sector
A comprehensive solution from Datawave CDP
Use customer analytics and data enrichment to build users' interest and help them choose products
Developing customer interests, making personalized offers and helping with product choice will let you optimize the cost of acquiring new customers and increasing the loyalty of existing ones. We offer in-depth customer analytics based on enriched customer data and ML models.
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Our solutions
Use customer analytics and data enrichment to build users' interest and help them choose products
Additional features
Onboarding creation
Data enrichment
Segmentation
Gamification
ML training and analytics system
Additional features
Case study: FMCG

The company faced a problem: the product categories in its range had low consumption frequency per user. The following objectives were set:
Developing new user interests
•Increasing the number of target customers
(reducing costs)
•Helping users identify the product they need

Client: Major perfume and cosmetics manufacturer
Main objective:
- Increasing the number of customers
- Helping customers choose products
How Datawave solved it
  • Building an in-product onboarding system
  • Building an event chain that presents the company's offers and leads users to the target action
  • Developing gamification models to create a new user behavior pattern
  • Scoring-based recommendation system (automated rewards for user behavior)
Results:
  • Higher consumption frequency +30%
  • Higher basket value +20%
  • Higher inflow of users with an average check of RUB 5,000 +5%
  • Time to first purchase reduced by 40%
Our clients and partners
clients
partners
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Book a demo of the platform and get a dedicated manager who will support you at every stage of the project, starting with the demo.