A customer is showing active interest in finished three-room apartments and is also looking at subsidized mortgage programs for large families. They visit the website often but have not yet contacted a sales manager. With Datawave Scoring and Personalization, on the customer's 3rd visit to the website in a single day, we show a banner reading “Finished three-room apartments with a practical layout for large families, ready to move in” and “Subsidized mortgage programs.” After the customer clicks the banner and lands on the page, we show a widget for contacting the call center as soon as their scroll depth reaches 60%. Once the form is submitted, the sales manager receives a notification with an assessment of where the customer is in the funnel, their interests and contact details.

A shopper who visits an online store has access to a huge selection of products. Personalization based on customer behavior analysis makes it possible to offer them exactly what they are most likely to want to buy. Real-time analysis takes into account not only their past visits to the site but even the pages they are looking at right now and the products sitting in their cart. Scoring, in turn, estimates how likely they are to buy.