Feature release: website element personalization

The Datawave team has introduced a new feature: website element personalization. Using the no-code builder, Datawave CDP clients can tailor banners, sections and individual blocks to user segments. Flexible configuration and a convenient, intuitive interface make the system easy to work with.

Datawave CDP is a high-tech tool for boosting sales and service efficiency. The platform aggregates and analyzes various types of customer data from multiple sources and uses it to build a single customer profile. This profile is used for segmentation and analytics, for launching personalized marketing campaigns and for measuring their effectiveness. The platform can also be a useful tool for businesses that maintain multiple sales channels and an extensive communications network at the same time, serving as a single control center and a hub for collecting statistics and monitoring customer service quality.