Polymatica and Datawave combine their expertise

As part of the partnership, the companies will develop cutting-edge customer experience management solutions in the Russian market.

Polymatica, a Russian developer of analytics tools, has partnered with Datawave, a Russian developer of MarTech solutions. As part of the partnership, the companies will develop cutting-edge customer experience management solutions in the Russian market. One of them will be a CDP (Customer Data Platform) for omnichannel customer data management.

Datawave CDP is a high-tech tool for boosting sales and service efficiency. The platform aggregates and analyzes various types of customer data from multiple sources and uses it to build a single customer profile. This profile is used for segmentation and analytics, for launching personalized marketing campaigns and for measuring their effectiveness. The platform can also be a useful tool for businesses that maintain multiple sales channels and an extensive communications network at the same time, serving as a single control center and a hub for collecting statistics and monitoring customer service quality.